Nike Zoom Freak 4
Where do you go once you reach the top? The only place you can: Forward. Win or lose, Giannis ‘Greek Freak’ never stops driving forward. He is constantly elevating his game while displaying freakish power and endurance. Giannis’ forward mentality, infinite energy, and explosive moves inspired the Zoom Freak 4 and the visual direction for the campaign.
Client: Nike X Nike Basketball
Role: Creative Director, Design Director
Team: Andres Silva Bello, Peter Toutant, Teddy Black, Bridget Hildebrandt, Juanita GonzalezValencia, Phil Dorsett, Gabe Cheung, Antonio Teixeira, I love dust
“The Freak colorways and visual expressions of the campaign are inspired by the patterns of the Greek Coastline and Gianni’s electric energy.”
“The beauty of the Greek coast which inspires this colorway serves as a nod to Giannis’s home and his roots.”
“Drawn from his playing style, the Zoom Freak 4 is designed to support longer strides and help enable athletes to propel up & out. Featuring Premium cushion and an evolved collar, the Zoom Freak 4 allows for explosive and comfortable Eurosteps.”
“Zoom Air units are positioned under the forefoot of the light midsole, enabling you to power upward and forward. Whether you’re elevating to the rim, pulling up for a jump shot, or attempting a game-saving block, you’ll be ready to unleash your freak.”
“Visual explorations inspired by Giannis’s rise from undiscovered player to worldwide phenom. This colorway speaks to the freaky power and potential your game could have.
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