AFM

FEELD (the dating app for the curious) is launching AFM “A Fucking Magazine” and “A Feeld Magazine”. A print publication documenting and celebrating the many dimensions of desire, humanity, sexuality, and relationships that shape the lived experiences within and around the Feeld community. AFM aims to help foster physical connections among FEELD’s diverse community. The decision to invest in print reflects the brand’s broader mission of fostering meaningful connections, both with others and oneself. With reading remaining one of the top interests expressed by users on the app, AFM’s message is simple: read a fucking magazine.

Press:
New York Times . Creative Review . The Brand Identity . Bloomberg . Dazed . The Atlantic . Elle . Hypebae . The Cut

Purchase:
A Fucking Magazine

 

Client: FEELD
Role: Creative Director
Team: Blok Design, Andrew Peet, Nyomi Warren, Haley Mlotek, Maria, Dimitrova, Sarita Dwora, Becs Rainey

 
The magazine has been imagined as a physical object of desire, while the masthead and wordmark draw inspiration from 1980s French arts magazine FMR and 1960s arts journal/zine Fuck You: A Magazine.
Inside its pages, the title brings together a diverse community of voices with a split of Feeld and non-Feeld members. Contributions from literary and creative minds like cover star Juliana Huxtable, James Ivory and Daphne Merkin explore everything from the beauty of self-expression to the pursuit of happiness in all its forms.
Throughout you’ll see illustrations, designs, and photographs that bring a new depth to imagination. In short stories like “Celia, Celia” you’ll be challenged to consider the ravages of hunger, and in poems like those by Rachel Long and Delilah McCrea the vision of Eden strikes the heart with the full force of desire. If, as acclaimed novelist and essayist Daphne Merkin writes in her incisive essay on erotic unhappiness, “sex, by its very nature, is not always what one dreams of, and more importantly, comes to an end,” followed by the aftermath of “dirty sheets, or getting ready, or simply oneself,” even this form of longing holds its own seductions.
 
The magazine’s launch included several events across New York City and London and a travelling custom-designed mobile newsstand selling the inaugural edition, which is inspired by NYC’s street-side tradition.